8 Essential ecommerce website design tips that helps to grow
In order to design successful ecommerce website solutions that convert, you cannot overlook any step of the customer journey as a business owner. Every aspect of your ecommerce website, from the landing page to the contact page, must be carefully designed.
Conversion via an ecommerce website is simply a multi-layered process that influences Customer Behavior. The User Experience is the most important factor influencing conversion rates. Perhaps this is why a retailer increased their revenue by 76 percent simply by adding the ability to filter products to the user experience. There are numerous ways to improve the conversion rate on your ecommerce website by focusing on customer experience.
Following are 8 essential ecommerce website points that will help you to figure how to design ecommerce website in a better way:
1. Maintain a simple navigation
Menu bars allow users to easily navigate your website’s pages to find what they’re looking for. For maximum convenience, the menu should appear on all pages, preferably at the top. Menu bars are sometimes vertical along the left side of the page to accommodate the format. Just be careful not to overcrowd your menu, as this can make it appear cluttered and confusing.
If your website has a lot of different categories and pages, you can use a drop-down menu to organize them more easily without causing sensory overload.
The website in the image above has many different products; they organized them into only a few categories in their navigation menu. Then, to show more specific types of products, use a drop-down menu that appears when you hover over each category. This is an excellent organizational strategy for avoiding overburdening website visitors
2. Showcase your best products prominently
Your store’s most popular items should be highlighted. This could be products that sell the most, have the best customer reviews, or make you the most money. Try emphasizing them with contrasting colors, adjusting the layout or image size, and creating banners to promote these top products. You’ll make more sales if you can divert people’s attention away from the top products you want to promote. This is similar to creating a display around a top product or placing it at eye level on a store shelf. Ecommerce website solutions revolve around giving ease of access to your customer by providing them easy access to your bestsellers or high rated products.
3. Follow SEO best practices
when it comes to your ecommerce website, SEO cannot be overstated. SEO is an abbreviation for Search Engine Optimization, which is a method of moving up the list of search results. If you put a lot of effort into SEO, you’ll get more exposure, views, and a wider reach. When it comes to SEO for ecommerce websites, three things stand out: use relevant keywords, write smart product descriptions, and take advantage of built-in tools.
Keywords are words or phrases that a potential customer might type into a search engine to find you. For example, “Mobile phone under INR 10,000” is a reasonable search term to use when looking for a mobile phone to a certain budget.
If you use this exact key phrase in your online content a few times, search engines will begin to associate your store with this phrase. With enough success, you’ll be the first overall result when someone searches for it. SEO can be used successfully even by inexperienced users.
Your product descriptions should be detailed, easy to read, and accurately describe the product. Search engines evaluate the relevance of your product descriptions. Writing rich and accurate descriptions will help your search engine rankings while also communicating more clearly with your customers.
4. Users should be able to filter products
In terms of search bars; you can improve your ecommerce site’s search features by including filters. Nothing is more frustrating than finding the perfect mobile phone online only to discover that the store does not carry the specifications. Allowing users to filter your products is the most effective way to avoid this trap. Size, color, brand, and price are popular search filters. This enables users to search your website for the product they want while also ensuring that the results they see are as specific to what they want as possible. Making the navigation as simple as possible.
5. Easy Checkout Makes Life Easy
Make your checkout page design simple, clean, and easy to use. Allow your customers to register for your site or check out as a guest. Make it clear what information you need to process the purchase (and where they need to enter it), the various shipping options available (and how much they cost), and what to do if there is a problem with their order or they need to return it. Once the transaction is complete, direct your customers to a confirmation page to ensure that everything went smoothly. In a nutshell, make the checkout process as simple as possible if you want people to buy from you.
6. Website must be adaptive to all devices
Mobile has surpassed desktop as the most popular way to access the internet. This includes online shopping. If you want to attract customers who prefer to shop on their phones or tablets; you must ensure that your website design is fully responsive. Otherwise, you may not be able to persuade those valuable mobile visitors that your site is the place for them to make a purchase
7. Social Media Links
You may have noticed that the majority of popular ecommerce stores have social media buttons on their websites. Incorporating social icons into your ecommerce web design encourages customers to stay in touch and fosters longer-term customer/brand relationships. Including social media links on your website has also been shown to improve search engine ranking! Simply ensure that the links open your social media accounts in a new tab, as you don’t want people leaving your website.
8. Add Contact Us page
More often than not, there is no contact information on the website. So, how are you going to get in touch with those sites? The same thing could happen to you. As a result, providing contact information or an email address is critical; otherwise, how will your audience or clients interact with you? You are also passing up a number of opportunities.
So, what is the point of creating an exceptional ecommerce website design? Create a very clear page with your contact information. As shown in the image
In this blog, we talked about how to create an outstanding ecommerce website design that will entice users and increase conversion rates. Ecommerce website design is important because it affects user experience, and user experience affects conversion rate