Growing your small business through social media engagement and community building is a free way to express your brand’s personality and build trust with your audience. Create business accounts on the major social media platforms, such as Facebook, Instagram, LinkedIn, Twitter, YouTube, and others. You can do this whenever you have a few minutes to spare.

1. You may:

• Promote your blog posts in order to increase traffic to your website.
• Engage in direct dialogue with followers to express your brand voice and increase engagement.
• Create polls and solicit feedback.

Use excerpts from longer forms of content to create short, informative posts that are easier to read.

3. Tag people & Brands

Tagging your existing users, brand evangelists, or even neighboring companies and vendors on social media can help you broaden your organic reach to a new potential audience, grow your following, and potentially gain more clients. You should also encourage your followers to tag your social media handle or business location in their posts.

4. Local SEO

The best thing about Google’s algorithm is that it is designed to return the most accurate, high-quality, and relevant results for any given search query. Because it is not necessary to pay to play, this leveled the playing field and allowed small businesses to compete with large competitors for page one real estate. Local SEO is free, but it takes time, so start now and keep working; the long-term benefits can be enormous. Here are some must-dos for local SEO:

• Include location-specific keywords (for example, “XYZ Pet Store”) in the titles, headings, and body content of your main website pages.
• Register in online directories, ensuring that your information is consistent across platforms.

Create pages or blog posts that are specific to the neighborhoods you serve

5. Email Marketing

1. Email marketing is an excellent way to engage new visitors while also maintaining relationships with existing customers. And, while email marketing isn’t new, it’s still one of the most dependable ways to get a good return on your marketing investment. Here’s how to make sure of it:
   • Consider your subject lines carefully and creatively.
   • Make sure that every email contains an offer that entices your readers to take the next step.
   • Track your results and run A/B tests to see what copy and offers work best for your list.

Here are some more simple email marketing ideas:

• Encourage new website visitors to sign up for your newsletter by providing a bonus piece of content or a coupon/discount for doing so.
• Nurture your email subscribers gradually until they are ready to become paying customers.

Begin your promotional email campaigns by utilizing a free email marketing service such as Mail Chimp, sendinblue, etc.

6. Start Blogging

Starting a blog is a great way to make content a regular part of your marketing efforts.

Small businesses use blogging to drive traffic to their website, increase user engagement, boost online visibility, and improve overall SEO.
It’s a completely free way to promote your small business online by telling stories about your company and providing useful information that your potential customers are looking for.

Blog posts don’t have to be long and complicated—speak in simple terms, focus on a different topic with each post, and naturally incorporate the keywords you’re targeting.